Website design is an essential aspect of building an interactive and appealing site. The design influences the users and keeps them engaged. In fact, 75% of users base a business's credibility on how their website looks. Design plays an important role in presenting the image of the company and ensuring that what the users see is what the company offers. Apart from that, the design is also important to improve the core web vitals - the content loading speed, interactivity, and visual stability. A good website design also helps to meet the web design standards set by search engines to ensure that the users get the best page experience.
However, in recent times, most websites have become dull-looking and repetitive. All designs look similar and there’s limited innovation. Hiring a website development company is important to understand the difference between a good web design and a poor one. Innovation is now taking centre stage as developers experiment with different kinds of design and styles to deliver useful results.
This article will highlight the top web design trends for 2022. We will focus on the top trends that are innovative and provide a way for companies to build websites that are much better than their previous versions.
As user expectations change and page experience becomes the primary factor for users, companies are now focusing on innovative ways to create websites that can fulfill those needs. Here are some of the top web design trends for 2022 that businesses should be on the lookout for -
One of the biggest priorities for websites should be loading speed. Having a higher page load speed is important for both SEO and user experience. A fast loading speed ensures that users get to their desired stage as fast as they want to.
A higher page load speed is directly proportional to the session duration on the website as people will leave if they have to wait for more than 2 seconds for a web page to load.
Another trend that every website development company should look for is smart content loading. Lazy Loading is not a new technology - but one that hasn’t been used much. It will ultimately improve the page load speed and ensure that the website returns good results in SEO.
Lazy Load enables the browser to load only the content that is visible without wasting server resources on offscreen content. This way, users will only see what they need to see without any problems.
A prominent trend in website designing is material design. While flat designs have been the trend for a long, material design is about elements that provide a real-world-like look and feel. The icons of Google, including Gmail, are good examples of material design elements on a website.
They have shadows, colours, and appearances that make them look like three-dimensional figures. There will be a lot more experiments in material design as web designers aim to imitate the physical world into the icons.
Virtual Reality and Augmented Reality are easily the next big thing in the entire technology space. Websites that provide VR experiences are much more engaging than static sites.
Airbnb, Lenskart, etc. are some examples of websites that deliver VR experiences to help people feel the products before they can purchase them. Airbnb uses it to showcase people a 3-D view of the property while LensKart uses it to enable people to try different glasses on their website before they purchase them.
While many argue that video slows down the website speed, smart video is not so. It is mostly a visual representation of the products and services that can easily be displayed on the website.
Businesses that want to keep their website interactive will smartly use video content. A high-quality video can be posted on YouTube and embedded into the website to quickly tell users about what the business is all about.
Today, voice search accounts for a high volume of Google searches. Keeping this in mind, websites need to design their interface that can also be voice-activated.
On the one hand, it will enable users to quickly navigate through the website while on the other it will allow businesses to take advantage of voice search and improve their SEO rankings. Voice-activated interfaces are still emerging but it will not be long before they become a reality.
Finally, one of the leading trends, which is increasingly becoming one of the best web design standards, is an integration of dark mode. The major advantage of the dark mode is that it leads to low eye strain and provides a stylish look to the website.
The feature also helps designers and developers to highlight some of the features on the website without any disruption. Website design is essential to SEO and delivers a great user experience. By following these trends businesses can stay ahead of their competition in the digital world.
